Professional flyer in grayscale for a graduate leadership conference.
After sketching a dozen layouts, I got the opinion of a lab aid, a friend, and my roommate to decide which one I wanted to develop. When they all had one in common that they liked, I made the layout with Adobe Indesign. The corner elements pull the reader onto the page when set against a white wall, and the focus continues in a rough Z pattern following the tabs that are rounded to follow the corner elements. Graduate was left smaller than Leadership Conference because I wanted to emphasize what it was, rather than who it was for. The bulk of the body copy was put first, as it was assumed that a readers eyes would quickly scan to the end of the page, where they would find the pertinent details.
First and foremost, I am trying to show basic information to attract graduates, letting them see if it fits their schedule, then presenting them with the benefits.
Recent college graduates.
Simplicity is key, and a picture of younger people does wonders to target them.
Title Font Name & Category:
Minion Pro Bold – Oldstyle
Copy Font Name & Category:
Minion Pro – Oldstyle